A recent study shows that Baby Boomers are increasingly joining freelancing. The freelancing market much values experience.
Baby boomers are using this market to re-invent themselves and supplement their pensions and retirement savings. Their decade-working expertise is reaping off the edge in the freelancing market. The freelancing market provides a comfortable ‘work-from-home’ experience, which is convenient for them. The following are 9 ways Baby Boomers are making money freelancing.
Ways Baby Boomers Are Making Money Freelancing
1. Starting High-End Blogs
Nowadays, everyone is blogging, including baby boomers who are now embracing the practice. Most people do blogging for fun and end up not succeeding in the market.
If you want to make money off blogging, start by getting a legit WordPress hosting i.e., Bluehost, and read extensively. Blogging is a business hence requiring you to put in work-act like an entrepreneur. The following is a guideline into some of the tips for creating a high-end blog.
Building a Personal Brand
Building a personal brand involves getting into that writing wave. Typically, a blogger is an influencer. The more vulnerable you write, the ease in interaction with your followers. Embracing writing is the key to building your brand since it gives you that ‘presence.’ Influencers demand is increasing, and baby boomers are getting on to blogging.
Selecting Target Audience
Most people will consider starting off a blog with what they like and neglecting the fact that they want to market themselves. A new blog should start-off on topics most people relate with. First, focus on your business mindset, then build your hobbies as you gain followers. What the blogger writes determines how influential they are.
When selecting the market gap, you need to base it on several factors. Start by something you are more familiar with. For instance, if you start a blog on digital marketing, narrow it down to something like B2B. Typically, you need to ensure that you can satisfy your audience first before progressing. Also, select an audience that is easy to profit off your blogs.
Start-Off a Blog with High-End Consulting
Selling high-end consulting services involves higher charging fees, hence the best way to kick-start your money-making blog. For instance, you can use B2B since it does not require you to build up huge traffic to start earning money. The Sales Engine Optimization shows the relationship between price, and traffic and how they relate to the target audience (Low traffic*high price=high traffic*low price) You can use profits of this to grow your blog through links and content.
Ways Baby Boomers Are Making Money Freelancing
Baby boomers are hopping onto the idea of selling products in the freelancing market. Through online sales, there’s no need for keeping inventory records or after-sale services. A drop-shipping store is a one-stop online store.
How Does It Work?
A drop shipping store involves online product advertisements. The buyer makes orders through the store’s online website. After receiving the order, the marketer orders for product delivery. Opening up a drop shipping store might seem easy, but it has its cons. Some of these disadvantages include;
When drop shipping, you receive lower profit margins, which is a small percentage as compared to selling your products. You are simply working for your supplier.
Drop shipping involves stiff competition. Multiple bloggers will sell competitive or supplementary commodities. You will need to have an excellent SEO to reap the edge over other bloggers.
What are the Key Guidelines of Starting A Drop-shipping Store?
– Select your target audience and understand their tastes and preferences.
– Be competitive; research about your competitor’s marketing strategies.
– Carefully select your supplier; find one with a perfect sales record.
– Provide listings for your product and advertise via multiple social media platforms to reach out to a broader audience.
– Maintain a good relationship with your supplier i.e.; you can hire a visual assistant.
When starting your drop shipping store, you require a good sales platform. For example, Shopify allows easy customization and perfect drop shipping features. Also, Shopify software is easy to use, allowing the user to list products and secure orders easily. Note that in drop shipping, building your brand is essential.
3. Digital Marketing
Online digital marketing is on a high in demand. However, there is a skills gap in most digital marketers. Baby boomers, with their decades of experience, are closing in to this skills gap. Through multiple analytics and shopping skills, marketers help promote a business’s online presence. Contrary, the good news to freelancers is that companies outsourcing for digital marketers require minimum qualifications. Here are some guidelines for digital marketing freelancing.
Narrow Down Your Practice
There are multiple digital marketing skills you can profit from. These include Sales Engine Optimization, Conversion Rate Optimization, Content Marketing, etc. It’s possible to profit off more than one skill. However, focusing on your most valuable skills is recommendable. Let’s have a brief on some of these skills.
Content Marketing and SEO
Content marketing involves building traffic that reciprocates to your SEO. To sell in digital marketing, your audience must receive good content. You need to master creating creative and enticing content.
Paid Digital Acquisition
Such jobs include affiliate marketing, SEM, and paid social. Social media comes in here. This marketing involves making money by creating ads on Instagram, snapchat, Pinterest, etc.
Analytics involves keeping track of your website’s and data metrics. In digital marketing, analytics help you understand user behavior and come up with ways to improve it.
You can get started with your digital marketing on Flexjobs.
4. Online Coaching, Consulting, and Courses
Do you love assisting others in reaching their goals? Most people consult other experts for opinions; hence this is the perfect time for this job. This freelancing job suits baby boomers as they have the experience required in handling different issues. There are multiple coaching jobs for numerous disciplines, including life, executive, spiritual, career, financial, wellness, etc.
These disciplines are broad. The following are guidelines in picking out a freelancing coaching job.
Find Your Niche
You need to identify the current market gap. What is high on demand? Do I have the right knowledge? Take up the coaching job that suits what you want to become.
Building Your Brand
Building your brand involves creating an online presence. Since the digital market runs on content, focus on blogging. Provide free tips on your coaching skills through these blogs. Also, incorporate Premium Chat on your website that allows you to charge for online consultation fees.
Create Online Courses
Creating online courses involves offering one-on-one sessions and classes at a fee. Thinkific is a recommendable online-course platform, enhancing smooth interaction with students.
Ways Baby Boomers Are Making Money Freelancing
5. Professional Video and Audio Editing
Baby Boomers with experience in video and audio editing do a lucrative freelancing job. Unlike cinematographers, editors can work from any juncture and required on both video and audio shoots. There is increasing demand in video content. Statistics prove that video upload of one month on the web exceeds content created on TV for decades. Here are some of the ways of making money off this freelancing career path.
Selling Stock Videos and Photos
The internet has multiple stock libraries, having different licensing and customized use. These include DepositPhotos, Fotolia, iStock, Getty Images, etc. Sale of stock photos and videos on these platforms will earn you some income.
Selling Virtual Reality (VR) and 360-degree Videos
The key selling features of these editings are their interactiveness and ability to explore all the video in detail. Most house listings and virtual tour guides use these editing.
Adobe Premiere Pro; primarily recommended video editing.
Multiple business settings outsource coding services from freelancers in their bid to reduce expenditure. Some hire them from time to time while others are permanent but do not receive some employee-benefits. Baby boomers who have confidence in their coding skills are taking up these jobs.
Many companies are looking for freelance coders and usually offer a very high rate per hour for these services. These jobs outdo other freelancing jobs in terms of demand. They include creating websites, data scraping, micro-controller programming, simple games, mobile app development, building chatbots for websites, and simple games.
How do You Get Coding Jobs?
Coders can start up by picking a friendly website, that has a nice workflow (High demand) and offering a good rate per hour. Set up alarms for these programming jobs to claim it once received on the site.
Additional Inclusions for a Programmer or Coding Guru
Creating a Github Profile
In addition to a personal website, programmers should also put their codes on Github. There are multiple benefits of placing your codes Github as a programmer. First, it acts as a good promotion strategy since clients can reach you off your profile. Secondly, you can use it as your portfolio ‘CV’ when applying for a coding job or looking for prospective clients.
Craigslist is the advertisement website for jobs in your geographic locality. It helps in lowering competition for these programmers.
Standard Freelance Websites
Standard Freelance Websites are sites through which coding programmers can compete with other programmers universally. This site also acts as an excellent advertising platform for your coding practice. As a coder, you can attract a client from every corner of the globe control set your standard rates per hour. The following are some of the standard freelance websites for coding and programming jobs; Flexjobs, Upwork, Guru, Freelancer, People per Hour, and Fiverr. To add up, Flexjobs is the most recommendable standard freelance website for these jobs.
7. Freelance Editing and Writing
Writing is the backbone of the freelancing market; hence the most famous freelancing jobs-this is not a new job to baby boomers. During their retirement years, they tend to pick up these jobs due to its simple skill requirement and ease of doing it at home. However, most baby boomers will jump into this job blindly with no idea of how it operates.
Start Cold Pitching
Cold pitching involves sending emails, through social media, about your services to prospective clients. These emails should sound creative and informative on the benefits your services will bring.
Pitching to Prospects Listed on Job Boards
Pitching to prospects listed on job boards guarantees freelancer editors/writers a steady flow of work. Some of the reputable job boards include Blogging Pro, Content, Fexjobs, Problloger, etc.
Follow Job Board’s Twitter Handles
Get to twitter, a lot of lucrative jobs lie there. Follow their respective twitter handles, for instance, @FreeLanceWJ, @Monster
8. Online Medical Jobs
As an online medical practitioner, you can hope on to simple medical services. Baby boomers retiring in the medical field are taking up this freelancing jobs. They include;
A transcriptionist puts down doctor’s dictated instructions. One can build an income off this job.
Baby boomers have the required medical experience to become companies’ spokesperson. This job has an enticing pay-rate.
Researching jobs involves pharmacy-consulting companies in various medicine areas, e.g., cancer treatments, aging population, etc.
Advanced Scientific Director
Advanced scientific director involves creating multiple therapeutic contents. This job requires skills and knowledge in general life sciences.
Where are These Jobs Found?
Freelancer websites such as Glassdoor, Indeed, Upwork, and Flexjobs offer these medical jobs.
9. Freelance Design Consultant
Freelancing baby boomers are landing design consultancy jobs. No educational requirements required in this field- just your creativity and aesthetic appeal. These consultancy jobs include;
Web design involves analyzing and making improvements to design to enhance aesthetics. All internet pages require these designs, thus increasing these freelancing jobs. Baby boomers can expand their solo projects to develop agencies and improve pay-rates,
Graphic design is all about creativity. Also, you need knowledge in project management. No degree or diploma qualifications and can easily freelance at the comfort of your home.
Interior design is similar to regular consultancy work. Promote your work through platforms such as Houzz. Also, it involves more commitment.
Ways Baby Boomers Are Making Money Freelancing Summary
To sum up, this article has gone into detail to highlight some of the 9 ways Baby Boomers are making money freelancing. Statistics show that freelancing, which mainly involves working from home, increases an individual’s productivity.
For baby boomers, they are reaping the freelancing market without having to commute to their workplace and exploit only their knowledge. As a freelancer, you need to put in the effort to reap off those profits.