In this ultimate guide to email marketing for baby boomers we are going to take an in depth look at the powerful business model of email marketing and how baby boomers can use it to promote things through subscribers email inbox.
Many baby boomers think email marketing is dead. That is far from the truth.
Before we look ahead let’s take a quick look back. According to Wikipedia the first email was sent in 1978 and generated $13 million dollars in sales.
I know when I first looked at email marketing over 15 years ago I was blown away at the thought of making money with the click of one button. Nothing has really changed today except their is more competition for how to promote in the digital world.
Social media is the big! However, in spite of the expanding presence of social media email marketing is still the most effective form of advertising baby boomers can do on the Internet today.
It helps you build an audience and when used correctly it gets you results. In this email marketing guide we are going to look at how baby boomers can build an audience and get results to make more money with their own home business.
Email Marketing Guide
There is a lot going on in the world of marketing with ebusiness or ecommerce becoming the focus of online and offline retailers. Online shopping is creating billions of dollars in revenue for baby boomers who are doing it.
This has made some people slow down on email marketing. That is a big mistake!
Businesses and marketers who have been able to take full advantage of email marketing have been able to increase their conversion rates and sales. With the right approach you will be able to see great results and you can actually use it to compliment online shopping sales and grow them.
Email marketing is still going strong and can be one of the best marketing strategies for your business. Marketing by email is still a very effective marketing technique, and it often beats SEO, social media, and affiliate marketing.
People are using emails more than ever which is surprising in a way because the demise of email marketing has been predicted for several years now, This could be the reason why it is still one of the best forms of marketing and it can be done with nothing more then a desktop computer, laptop, tablet, or smartphone.
Email marketing is great, but many boomers still don’t know how to do it right. The guide below will go a long way in helping you know more about email marketing.
When you get into the inbox of a person it is like getting inside their home. If they are going to ask you to remove your shoes you do that. This is the same with email and you should always be on your best behavior.
You will need to build a mailing list, but you have to get permission first. There are different ways of doing this.
Some people give away something for free, or offer product updates or a newsletter. You should have a clear purpose for asking them for their email address.
Copywriting is needed here because you will need a strong call to action. You should let your audience know what they stand to benefit from giving you their email.
How you are going to use their email? Whatever incentive you decide to use be sure you promote it a lot.
At Bizzy Boomers you can see we have a simple sign up form on our website and blog. We just offer free email tips or remind our visitors to never miss a new blog post.
This is nothing fancy or creative and it is very low key. Our subscribers know they can subscribe with one click because we are transparent to them.
Providing Great Content
If you have a strong call to action then follow it up with consistent content you will end up seeing better results from your campaign. If you promise your email list to send them one a week then you do it or you might be setting yourself up for failure.
Your audience will also be upset if you promise them an email daily then you don’t deliver. In reality you are building relationships with your list, so you do not want to over mail, but you do want to be seen enough they get used to hearing from you.
The follow-up email right away after they subscribe is one of the most important aspects of an email marketing campaign. This is the email that is going to let the audience know more about what they can expect.
It is better to send a long and detailed email than a quick one that doesn’t add anything. After sending that email you will need to live up to the expectations of your list.
When To Pitch
I think this is one of the most asked questions for boomers using email marketing for direct marketing. You are not doing email marketing just for fun right!
You will need to engage with the customers and make sales eventually. It can be a little bit tricky to switch from providing free value for your list to pitching a product.
You need to think about pitching in advance because you don’t want the audience to be surprised when they encounter their first sales promotion from you.
They Are Expecting You To Sell
Your audience should be expecting a sales pitch once in a while. If you are looking to sell often then you will need to see things from the point of view of the reader.
Keep asking yourself whether the message you are sending is consistent with expectations. You should know what the audience has been interested in the most then send down a similar offer.
I like to have a series of email messages set up in advance to go out every 2-3 days. These are information in nature and not selling anything.
They address questions boomers have in relation to the market my email list and blog are in.
Bizzy Boomers Is In The Home Business Niche
Email marketing works best in a target niche or as it is sometimes called a micro niche. My blog is about home business tips for baby boomers.
Therefore my email messages initially are about topics such as home business, starting a blog, affiliate marketing, making money and so on.
You should approach you email messages the same way. What is your niche? What are the purpose of your blog and emails?
As your list grows you will be doing an eblast every so often and it could be referring them back to a blog post. It could also be offering something for sale.
This is the power of email marketing. With one click you can email your list and be making money that very same day. There is nothing really like it!
Analytics and Segmentation
It is important to track the results of your email messages. Are they getting opened? You need to look at analytics, with the three most important being open rate, click-through rate, and unsubscribes.
Open rate is for tracking the number of people opening the email. It uses an invisible tracking pixel that usually loads when the message if clicked.
The open rate will tell you more about the relationship you have with the readers. If there is a low open rate, you need to step up your game and provide value to your readers.
Click Thru Rate
Click-through rate shows the number of people who clicked on a link if you have one in your email. If you have a low click-through rate, it could be because your emails are not targeted enough or it isn’t getting through.
If this is the case you need to put more effort into your copy. You also need to lead people to the click.
This is a very important metric. The unsubscribe rate will tell you the number of people who clicked on the “unsubscribe” button at the bottom of the email.
If you notice a high rate, you will need to do a lot of work because you are past building value or writing a good copy. You should look at when they are leaving.
Then look for a way to work on that. If they tend to leave after you send a given type of email then you will need to fix it. This will make it easier for you to know what you are doing wrong. You should always pay attention to these metrics.
Lack Of Attention
One problem is see many baby boomers have with their list is a lack of paying attention to it. You see the same thing with blogs.
You start off all gung ho so to speak. Email marketing or blogging is exciting.
You can hardly wait to do it everyday. Then it is every week, every other week, every month, and then every now an then.
This is a bad idea!
People can forget about you very quickly. This is why I like to have a series of messages set up to go out over time.
Autoresponders today can be set up years in advance. Although it takes time to get it all set up once you do email marketing becomes a very hands off form of marketing.
You can focus on list building and the development of a large list and let the content side of things just flow. Your subscribers are hearing from you and in reality you have email messages going out everyday.
I can not think of an easier way to promote you, your business, your blog, your products etc. You can set the messages up to send people back to a blog post, a pdf you create, an affiliate link, your You Tube Channel and so on.
This is web, global, and electronic marketing the way it is supposed to be. No high pressure sales or over mailing. Just good common sense marketing with a focus on your target market and relationship building over time.
Email Marketing Resources For Baby Boomers
As baby boomers we understand value when it comes to Internet marketing resources. We also know the need for having resources that are easy to use.
With this in mind I would like to suggest using Mail Chimp for your autoresponder when you first get started.
Here is why!
1. It is free for the first 2000 subscribers.
2. You can send out 12,000 emails a month at no cost to you.
3. Mail Chimp is easy to use.
4. You can set up html email templates without knowing html.
5. Build a campaign in advance and let it run!
Watch this short video on The Best Email Autoresponder For Beginners
The Give Away
What I have found is people will subscribe to your list without a lot of incentives. This could be different depending on the niche you are in.
Look at your competitors and see what they are doing. What are they giving away to get your name and email address.
As I look at the lists I am on, and it is not very many anymore, I usually will subscribe to a list asking for my email if I want to follow what they are blogging about.
I don’t need a free ebook for that. I do like blueprints in the form of a pdf that is showing me in detail how to do something.
This is something for you to consider. Can you just provide good quality information? If you can people will want to follow you if they think it is beneficial for them and you do not need a giveaway to get at the very least their email address!
Summary: The Ultimate Guide To Email Marketing For Baby Boomers
Is this the ultimate guide to email marketing for baby boomers? I feel I have given you a lot of good information here.
Here is what I want to close saying about using email marketing to reach out to baby boomers. Think of building your email list as building a asset for your business!
No matter what the ups and downs of a particular market an email list will always be there for you. You may rise and fall in the search engines, see your blog take on different directions, or make changes in the type of products you are promoting.
However, none of that really matters because you can quickly change direction in how you promote to your email list. You become a trusted friend and source of information.
This is why you always want to do right by your list. Never do anything shady in the form of talking to subscribers. Always send email messages with theses thoughts in mind.
Is this something you would want to read? Is it being sent in a way that you would want to receive this message.
If you can answer yes you are doing a good job. This is why you build and email list.
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